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How to make people obsessed with you
Create a following that'll stick with you through thick and thin
Kiyo
September 07, 2024
If you're reading this, you're probably tired of shouting into the void and watching your ideas disappear into the digital abyss. You want an audience that hangs on your every word, clicks your links like they're winning lottery tickets, and defends you online like you're their long-lost bestie.
Well, here’s how you can do that.
Table of Contents
1. You're not special, but your weird combo is.
News flash: There are billions of people on this planet, and a good chunk of them think they're the next big thing. You're not more special, but your specific combination of traits, experiences, and ideas? That's your “secret sauce”.
Lean into it hard. Be the lovechild of your industry expertise and your oddball hobbies. People dig authentic weirdness.
2. Consistency is boring. Be consistently surprising.
Everyone preaches consistency 🥱 . Be unpredictably consistent instead. Drop knowledge bombs when they least expect it. Go quiet for a bit, then flood their feed with value. Keep 'em on their toes, but never disappoint.
This is how I never miss a post ↓
Worried about finding time to post consistently? Pssh, you don’t want to be that person. Use tools like Hypefury. It plans, schedules, and automates your posts across Twitter, Threads, Linkedin — you name it.
I spend like 4 hours on a single day writing tweets and I get content for the whole week. So while you’re reading my seemingly live, oh-so-witty tweet, I’m probably face-deep in a Peruvian dish somewhere in Miami.
3. Have opinions. Strong ones.
If you're not ruffling a few feathers, you're probably not saying anything worth hearing. Take a stand on issues in your industry. Love low-code platforms? Shout it from the rooftops. Think AI is overhyped? Make your case. Your future ride-or-dies are the ones nodding along.
Just kidding—ideally, you don’t want people to remember you for all the drama. But you get the idea.
4. Engage like you're getting paid per interaction.
Reply to comments like your life depends on it. Slide into DMs with value, not creepy vibes. Make your followers feel like they're part of an exclusive club. Because they are - the "I get you" club.
You know what I'm talking about. Those "hey got a sec?" DMs that make you wanna throw your phone across the room. I get like 50 of these a day, I swear. It's always some rando trying to sell me their "revolutionary" product that has absolutely nothing to do with what I'm about. Like, did you even look at my profile, dude?
Don't be that guy. Seriously.
Instead, try this: actually care about the people who follow you.
When someone comments on your post, reply like they just told you the meaning of life. Get excited! Start a real conversation. If you're sliding into DMs (which, btw, can be totally cool if done right), bring some value to the table. Share an insight. Offer help without expecting anything back.
It's like... imagine you're at a party. You don't walk up to someone and immediately try to sell them your homemade energy drinks. You chat, you joke, you find common ground. Same thing online.
I'll let you in on a little secret: I spend at least an hour a day just talking to my followers and leads. No agenda, no sales pitch. Just shooting the shit. And guess what? These are the people who end up buying my stuff, sharing my content, defending me like their life depends on it.
So yeah, engage like you actually care. Because if you don't, why should anyone care about you?
P.S. If you're still struggling with this, hit me up. I've got some methods that’ll help you out.
5. Be a human vending machine of value.
Give, give, give. Then give some more. Free guides, templates, your secret recipe for grandma's cookies—whatever it takes. Make them feel like they're getting the deal of a lifetime. They'll stick around, and maybe even buy something when you finally ask.
6. Master the art of the humble brag.
"Just helped a client 10x their revenue while binge-watching The Office." Learn to share wins without sounding like you're auditioning for a reality show. It's a fine line, but walk it like a pro.
7. Memes are the new Shakespeare.
If you can't communicate in GIFs and pop culture references, are you even trying? Speak the language of the internet. Be fluent in memes, but make them relevant to your niche. Your audience will eat 👏 it 👏 up 👏.
8. Build in public, fail in public, grow in public.
Share everything (well, almost). Your wins, your losses, that time your product launch flopped harder than a dad joke at a teenagers' party. People love a good story, especially if it helps them learn from your mistakes.
9. Collaborate like your audience depends on it (because it does).
No one makes it big on their own. Not even those "self-made" millionaires you see flexing on Instagram. We all need a little help from our friends, or in this case, other creators who are killing it in our space.
When I started out, I was that lone wolf type. Thought I could conquer the internet all by myself. Spoiler alert: I couldn't. It wasn't until I swallowed my pride and started reaching out to other creators that things really took off.
So how do you do it without coming off like a desperate weirdo? Glad you asked.
Do your homework: Don't just hit up the biggest name you can find. Look for creators who share your vibe, your audience, your values. I once reached out to this huge tech influencer thinking we'd be a perfect match. Turns out, they were all about enterprise solutions and I was talking to solopreneurs. Awkward.
Bring something to the table: And I don't mean your charming personality (though that helps). What can you offer? Maybe you're a genius at video editing, or you've got a killer email list. Whatever it is, lead with that.
Start small: You don't have to go all in with a 6-month joint venture right off the bat. Start with something simple. Guest post on each other's blogs. Hop on each other's podcasts. Baby steps, people.
Be genuine: This isn't speed dating. Take the time to build real relationships. Comment on their posts (thoughtfully, not just "great post!"). Share their stuff. Be a human, not a robot.
Don't be a parasite: If you're always taking and never giving, people will smell that a mile away. It's like that friend who only calls when they need something. Don't be that friend.
Some of my best content ideas have come from casual chats with other creators.
P.S. If you're still feeling weird about reaching out, remember this: The worst they can say is no. And if they do, well, their loss. Shrug it off — that’s business.
10. Take your work seriously, but not yourself.
The moment you start believing you're God's gift to your industry is the moment you become unbearable. Stay humble, stay hungry, and keep it real.
Building an audience isn't about being perfect. It's about being so genuinely interesting and valuable that people can't help but pay attention. Like a TED talk, but with better jokes and fewer pretentious pauses.
💭 Did this newsletter make you think? Good.
The magic happens when you're just a little bit uncomfortable. See you in the next one, where we'll dive into "Why your mom was right about everything (including your career choices)".
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