10x your client list in 10 days

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Table of Contents

• Research is your superpower

• Craft a killer subject line

• Get to the point…fast

• Focus on them, not you

• Provide value upfront

• Clear CTA (call-to-action)

• Follow-up is key

• Test and iterate

• THE COLD OUTREACH TEMPLATE

• Final thoughts

It's Kiyo. I don't know why I always find so much inspiration near midnight, but I do. And here I am, writing to you.

Today I attended a webinar about clients, doing cold outreach, blah blah blah. You get the point. It was alright. I get it. But honestly? I don't think the audience learned that much.

So today, we're talking about COLD OUTREACH and how to actually land clients.

You know, that thing everyone hates doing but secretly wishes they were good at?

Yeah, that.

Cold outreach, when done right, is your ticket to high-paying clients.

I'll break it down for you—I think everyone can truly do this. Yes, it does mean you still have to actually apply and try and fail and improve and iterate.

This is so simple it hurts, but it works:

Research is your superpower

Before you hit "send," do your homework.

• Who are they?

• What do they do?

• What problems are they facing?

The more you know, the more you can PERSONALIZE. And personalization is the key to getting responses.

BAD: "Hey [First Name], I noticed your company is in the tech industry. Want to hop on a call?"

GOOD: "Hey Sarah, I saw that TechCorp just launched its AI-powered chatbot last month. Congrats! I also noticed you mentioned on LinkedIn that you're aiming to reduce customer service response times. Have you considered how AI could help with that?"

See the difference? The second one shows you've done your homework. You know:

• Her name (Sarah)

• Her company's recent product launch (AI chatbot)

• A specific goal she's mentioned (reducing response times)

• How your expertise might align with her needs (AI in customer service)

Craft a killer subject line

Your subject line is your foot in the door. Make it:

• SHORT (3-5 words)

• INTRIGUING

• PERSONALIZED

Here are some examples that'll make your prospects actually want to open your email:

1. "Sarah, let's 10x TechCorp's AI" (Personalized, hints at massive growth, mentions their recent focus)

2. "GreenGrow's missed Instagram opportunity" (Creates curiosity, suggests you've spotted something they haven't)

3. "Coffee, croissants, and conversions?" (Intriguing, casual, hints at a value-packed meeting)

4. "Your competitor's secret weapon" (Triggers FOMO, makes them curious about what they're missing)

5. "I found $1M in FitTech's data" (Bold claim that's hard to ignore, especially if true)

Get to the point…fast

Your first sentence should HOOK them. Show that you've done your research.

Look, people are busy. You've got about 3 seconds before they decide if your email is worth their time or if it's headed straight to the trash. So make those first words count.

Here are some examples that'll make them sit up and pay attention:

"Your latest earnings report shows a 15% drop in customer retention - I've got a strategy that could turn that around in 60 days."

Why it works: Shows you've done your homework, identifies a specific problem, and offers a concrete solution with a timeline.

"I saw your CEO's interview on Tech Today where she mentioned struggling to hire top AI talent. What if I told you I could help you fill those positions in half the time?"

Why it works: References a specific, recent event, pinpoints a challenge straight from the horse's mouth, and proposes a compelling solution.

"Congrats on hitting 1 million users! But I couldn't help noticing your app's rating has dropped from 4.5 to 3.8 stars in the last month. I think I know why - and how to fix it."

Why it works: Acknowledges a success, identifies a specific problem they might not be aware of, and teases a solution.

"Your competitor, TechGiant, just rolled out a feature that's eerily similar to your flagship product. I've got three strategies to help you stay ahead of the curve."

Why it works: Creates urgency by mentioning competition, shows industry awareness, and offers multiple solutions.

"I analyzed your website's conversion funnel and found a leak that's costing you approximately $50,000 in lost revenue per month. Want to plug it?"

Why it works: Presents a specific, quantifiable problem they might not know about, and implies you have the solution.

Compare these to weak sauce like "I hope this email finds you well" or "I wanted to reach out about your business needs." Snooze fest, right?

Remember, your opening line should make them think, "Shit, this person knows their stuff." Because if you don't grab them right away, you've already lost them.

Focus on them, not you

Nobody cares about your achievements. They care about THEIR PROBLEMS. Show how you can solve them.

Look, I get it. You're awesome. Your company's the bee's knees. But guess what? Your prospect doesn't give a rat's ass about any of that... yet. They care about their own problems, their own goals, their own bottom line.

So instead of this: "Our AI-powered software has won 17 awards and is used by Fortune 500 companies..."

Try this: "I noticed your customer service team is handling 1000+ inquiries daily. Our AI tool could automate 40% of those, freeing up your team to handle complex issues and improve customer satisfaction."

See the difference? The first one's all "me, me, me." The second one? It's all about them and their specific challenges.

Here's another example:

BAD: "I have 10 years of experience in digital marketing and have worked with top brands..."

GOOD: "I saw that your latest Instagram campaign had a 2% engagement rate. With a few tweaks to your content strategy, we could boost that to 8% in 30 days, potentially doubling your leads."

Remember: Make it about THEM. Always.

Provide value upfront

Give them a quick win. A tip, insight, or resource. PROVE that you know your stuff.

This is where you show you're not just another schmuck trying to make a quick buck. You're here to actually help. So give them something valuable. Right freakin' now.

Examples:

1. "I noticed your website takes 5 seconds to load on mobile. Here's a quick tip: compress your images using [free tool]. This alone could cut load time by 30% and boost your mobile conversions."

2. "Your competitor just launched a referral program that's killing it. Here's a breakdown of how it works and three ways you could create an even better one."

3. "I analyzed your last 50 tweets. Your highest engagement comes from posts with infographics. Here's a free tool to create them quickly: [link]."

The key? Make it specific to them, make it actionable, and make it valuable whether they hire you or not.

Clear CTA (call-to-action)

What's the next step? Make it EASY for them to say yes. "Have time for a 15-minute call this week?"

Don't leave them hanging. Tell them exactly what you want them to do next. But here's the trick: make it so easy they'd feel like a jerk for saying no.

BAD: "Let me know if you want to discuss this further."

GOOD: "I have a 15-minute slot open this Thursday at 2 PM or Friday at 10 AM. Which works better for a quick chat about boosting your engagement rates?"

See how the second one makes it easy? You're not asking for their firstborn, just 15 minutes. And you're giving them options, which increases the chances of a "yes."

More examples:

1. "I'd love to show you a 5-minute demo of how this could work for [Company Name]. Is Tuesday or Wednesday better for you?"

2. "I've prepared a custom 2-page report on your website's SEO. When's a good time for a quick call to walk you through it?"

3. "I'm hosting a free webinar next week on [relevant topic]. Want me to save you a spot?"

Make it specific, make it easy, make it valuable.

Follow-up is key

80% of sales happen after the 5th contact. Don't be afraid to follow up. But ADD VALUE each time.

Most people won't respond to your first email. Or your second. Or maybe even your third. But that doesn't mean they're not interested. They're just busy, distracted, or not ready yet.

So follow up. But don't be that annoying person who just says "Just checking in" every week. Add value every single time.

Here's a follow-up sequence that works:

1st follow-up (3 days later): "Hey [Name], just wanted to make sure you saw my previous email about boosting your customer retention rates. I've attached a case study of how we helped [Similar Company] increase theirs by 35% in 60 days."

2nd follow-up (1 week later): "Hi [Name], I came across this article about emerging trends in [their industry]. Thought you might find it interesting, especially point #3 which relates to the challenges we discussed."

3rd follow-up (2 weeks later): "Hey [Name], I noticed [Company] just launched a new product line. Congrats! I have some ideas on how we could leverage this to improve your customer loyalty program. Let me know if you'd like to hear them."

4th follow-up (1 month later): "Hi [Name], I'm running a free workshop next month on [relevant topic]. Would you like me to reserve you a spot? It'll be packed with actionable strategies you can implement right away."

5th follow-up (2 months later): "Hey [Name], it's been a while since we last connected. I've been keeping an eye on [Company] and noticed [specific observation]. I have a new strategy that could help with [specific goal]. Are you open to a quick chat about it?"

Remember: persistence pays off, but only if you're adding value each time.

Test and iterate

Track your:

• Open rates

• Response rates

• Conversion rates

Constantly improve your approach.

Look, nobody gets it perfect right out of the gate. Cold outreach is a game of continuous improvement. So track everything and use that data to get better.

Here's how:

1. Open rates: If these are low, your subject lines need work. A/B test different approaches. Try questions vs. statements, using their company name vs. not, being mysterious vs. direct.

2. Response rates: If people are opening but not responding, your email body needs work. Test different opening lines, value propositions, or calls-to-action.

3. Conversion rates: If people are responding but not converting to calls or clients, your offer or follow-up process needs tweaking.

Example:

• Subject line A: "Quick question about [Company]'s growth" Open rate: 22%

• Subject line B: "[Company]'s untapped $1M opportunity" Open rate: 35%

Clearly, B is winning. Use more subject lines like B.

• Email body A: Starts with "I hope this email finds you well..." Response rate: 5%

• Email body B: Starts with "I noticed [Company] is struggling with [specific problem]..." Response rate: 12%

B wins again. Always start with a personalized observation.

The key? Never stop testing. Never stop improving.

THE COLD OUTREACH TEMPLATE

Here's a template to get you started:

I noticed [Company Name] is aiming to [specific goal]. Many [industry] companies struggle with [common problem], often leaving [specific metric] on the table. 

We helped [similar company] increase their [relevant metric] by [X]% in [timeframe]. 

Here's a quick tip: [Actionable advice they can implement immediately] 

Would you be open to a 15-minute call this week to explore how we could drive similar results for [Company Name]? 

I have slots open on [Day 1] at [Time 1] or [Day 2] at [Time 2]. Best, [Your Name] P.S. Whether we talk or not, here's a free resource on [relevant topic] that you might find useful: [Link]

Remember: This is a TEMPLATE. Customize it. Make it YOURS.

Final thoughts

Cold outreach isn't about being pushy. It's about:

1. Identifying problems

2. Offering solutions

3. Building relationships

Master this, and you'll never run out of high-ticket clients.

And remember, every "no" is just one step closer to a "yes."

Until next time,

Kiyo

P.S. If this helped you land a client, shoot me an email. I love hearing success stories!