The no-bs guide to filling your pipeline (without selling your soul)

We're about to crack the code on lead generation. No fluff, no BS - just actionable stuff that'll fill your pipeline faster than you can say "client acquisition."

1. Your website: More than just a pretty face

Your site's gotta work harder than a caffeinated squirrel. Here's how:

• Craft landing pages that convert like crazy

  • Use a clear, benefit-driven headline (e.g., "Double Your Leads in 30 Days")

  • Keep it scannable: short paragraphs, bullet points, subheadings

  • Add social proof: testimonials, client logos, case study snippets

  • Use contrasting colors for your CTA buttons

  • A/B test everything: headlines, images, button colors, form length

• Sprinkle CTAs like confetti (but strategically, ya know?)

  • Place primary CTA above the fold

  • Use action-oriented text: "Get My Free Guide" beats "Submit"

  • Secondary CTAs throughout long-form content

  • Exit-intent popups for last-chance conversions

  • Test different CTA types: buttons, in-line text, banners

• Offer freebies that make prospects go "Wow, I need more of this"

  • Create high-value lead magnets: eBooks, templates, checklists

  • Tailor offers to different buyer personas and funnel stages

  • Use content upgrades in blog posts for targeted lead gen

  • Host webinars or video series with gated access

  • Offer free trials or demos of your services